What is Butter Chicken? 

Butter Chicken! The name alone can make you want to enjoy this ever-so-popular Indian dish. Butter Chicken continues to be hit amongst Indians and foreigners alike, especially those who want a taste of Indian cuisine. It is a Chunks of grilled chicken (Tandoori Chicken) cooked in a smooth buttery & creamy tomato based gravy is known as Butter Chicken or murgh makhani. It was invented by Kundan Lal Gujral, who was the owner of  a  popular restaurant named Moti Mahal in Delhi This recipe of Butter Chicken from Moti Mahal is easy to follow and makes for an instant conversation-starter! Marinated overnight, the chicken is roasted and cooked in tomato puree, cream and masalas. A perfect dinner party recipe, this North-Indian style chicken recipe is made throughout the country with equal zest.

 

 Here is a recipe of butter chicken you all love. Amazingly the chicken offers so many flavours when used with different ingredients. Prior to trying this out, I have had it several times but most of them, different variants. I am posting the one I liked the most.

And I am sure you will love it. Follow this easy recipe with step by step instructions.

Ingredients of Butter Chicken:

• 600 gram raw chicken

For the marinade 

• 1 tsp Red Chilli Powder 
• 1 tsp Ginger and Garlic Paste
•  To taste Salt

For the Gravy  

• 175 Gram White butter
• 1/2 tsp Black cumin seeds
• 1/2 Kg Tomato, pureed
• 1/2 tsp Sugar
• 1 tsp Red chilli powder
• To taste Salt
• 100 Gram Fresh cream
• 4 Green chillies, sliced
• 1/2 tsp Fenugreek leaves (crushed)

• How To Make Butter Chicken 

  For Marination

  1. In a mixing bowl, mix red chilli powder, ginger garlic paste, salt and curd.
  2. Add the raw chicken pieces to the marinade and mix well. Keep it in the refrigerator overnight or minimum 6 hours.
  3. Roast the marinated chicken in a tandoor or an oven for about 10-12 minutes until it is three-fourth done.
  
  
  Prepare the Chicken Gravy
  
  
   1. Heat half the quantity of white butter in pan.
  2. Pour in the tomato puree, and saute for 2-3 minutes. Add cumin seeds, sugar, red chilli powder and salt. Mix well.
  3. Add the prepared chicken, white butter, fresh cream, sliced green chillies and crushed fenugreek leaves. Saute for 3-4 minutes and let the chicken cook.
  4. Cook till chicken is done. Serve hot with rice or naan.
  
  
  
  
  

  Recipe Notes 

  This is a classic chicken dish and enjoyed best when served hot. You can also garnish it with cream and green chillies just before serving.
  We have a huge variety of recipes when it comes to Indian chicken curries so you never run out of options.
  If you are a health conscious chicken lover, we have got you covered even then with our delicious Low Fat Butter Chicken.
  You could make a vegetarian version of the dish by simple replacing chicken with pieces of paneer. Marinate the paneer for 5-6 hours too to ensure there is enough flavour in them before putting them in the oven or tandoor.
  
  
  
  
  
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When you open the cap first for the time, you can smell an amazing scent of fruits. It’s so pleasant and attractive. Oh, I am a fan of this kind of smell! I like to use this shower gel in the morning. And the smell makes my day energetic and beautiful. The best part is that the smell stays for a decent time, and not gets vanished immediately. I think if you like good smelling shower gels, this one for you.

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IMBB Rating:
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A marketing strategy is a business's overall game plan for reaching people and turning them into customers of the product or service that the business provides. The marketing strategy of a company contains the company’s value proposition, key marketing messages, information on the target customer and other high-level elements.

The marketing strategy informs the marketing plan, which is a document that lays out the types and timing of marketing activities. A company’s marketing strategy should have a longer lifespan than any individual marketing plan as the strategy is where the value proposition and the key elements of a company’s brand reside. These things ideally do not shift very much over time. An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. Having a really good marketing strategy can be the main difference between having major profits and having many unsold products. The marketing strategy used by the firm was approved by not only the marketing manager but the vice president of sales. 

2.Set goals and objectives- Before you create a marketing plan, you must have a purpose for it. This purpose is based on the long-term goals that guide all of your efforts. Once these long-term goals are established, break them down into specific objectives. Your objectives should be measurable over a period of time. For example, your goal may be to establish a social media marketing strategy. Meanwhile, an objective related to this goal could be to gain 100 followers on social media during the first month on the platform.

3. Determine a budget.- Before you can decide what specific marketing strategies you want to implement to achieve your goals, you need to examine your financial information and come up with a marketing budget. Marketing budgets vary by the type of market a practice is in, the age of a practice and whether the practice has marketed before. There’s no standard for how much a practice should spend. However, in our experience, practices in open markets have spent 3 percent to 5 percent of their annual gross incomes on marketing.  you can expect to spend 10 percent or more of your annual gross income the first year you implement the plan.


4.Outline your tactics- A successful marketing strategy is made up of many different tactics, including both online and offline options. Your goals, target audience, and industry factor into this decision. For example, if your target audience is young, focusing on social media is more beneficial as this is primarily where this group consumes content. If your industry is product-based (for example, if you design jewelry), then using a more visual platform would better showcase your products. To be most effective, you have to choose which methods are right for your business. Once you’ve selected your tactics, list them in your marketing plan and determine how they’ll help you reach your goals.

1.The Past Cannot be Changed- The past cannot be changed, forgotten, or erased. However, it can prepare you for a brighter future. The past is what it is. There is no changing it. We might not know everything, and new discoveries are constantly being made. But in your immediate past, you pretty much know what you did right, and what you should have not done, or done differently. If your past is full of great things, and you are happy, keep doing what you’re doing. Yes, try new things, and see if you get more or less of what you want, and make adjustments as appropriate. That’s how life goes, and how one gets better at anything.