Video Marketing

Define Video Marketing-  The use of short videos by Internet marketers, either on their own web sites or distributed via sites such as YourTube, to promote their products and services.

One of the primary advantages of video marketing is that search engines such as Google are eager to include videos in their search engine results and, hence, videos are indexed very quickly.This is a growing field for Internet marketers and has spawned some training products that can shorten the learning curve. 

Social Video Marketing- Social video marketing is not only about distributing video content to video destination platforms like YouTube (which we would argue is a social network). Social networks, which are starting to drive a lot more traffic to video, also need to be considered. These include destinations like Facebook, Twitter, and of course, blogs. "Basically, social video marketing is about marketing message through video in the best way that you possibly can. In order to do that you need to disseminate your message to thew largest audience (and most targeted audience) that you possibly can. "says mark. "Video marketing is just that, and video SEO is one component of that. It turns out that while SEO is still a very strong component of video marketing, social is quickly becoming just as strong of a component. "Mark continues.

Viral Marketing- Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.

Viral marketing often involves and utilizes:

•  Customer participation and polling services
• Industry-specific organization contributions
• Web search engines and blogs
• Mobile smartphone integration
• Multiple forms of print and direct marketing
• Target marketing web services
• Search engine optimization (SEO)
• Social media optimization (SMO)
• Television and radio
• Influencer marketing.

Benefits of Video Marketing-

1.Customers watch more videos- 

• YouTube alone has more than 4 billion views per day, and it’s the second-largest search engine, right after Google (which owns YouTube).
• 78 percent of people watch at least once a week and 55 percent watch every day.

      Everyone is watching video. You need to be making ads, promos, branded         entertainment, Web series, video blogs, funny viral videos, videos of you cat your dog, your cat riding your dog—whatever style and format best  reaches your customers.

2.Video is helping your competition- 

• 81 percent of senior marketing executives now use online video content in their marketing programs, up from 70 percent in 2011. (MarketingProfs)

• 52 percent executives watch work related videos on You Tube at least weekly.
• 75 percent of executives watch work related videos on business -related websites at least weekly.

This is also known as “the cold war approach.” Scare them with the knowledge that their most hated archrivals are escalating their video marketing programs and are way ahead of them. Convince them that they need to get with the program and escalate quickly before it’s too late.

3.Video is easily searchable- 

• Video results have appeared in almost 70 percent of the top 100 search listing on Google in 2012. (Marketing Week)

Consumers are looking for your products and services. How are they looking? Most likely, online search is one of the top ways. Social media can affect organic Google search results as well as be an entry point to your website, microsite, or promo page. YouTube is the second-largest search engine, meaning videos get ranked high in Google results. Photos, graphics, LinkedIn, Twitter, Quora, and other networks are also searchable.

4.Video is shared easily and frequently- 

• More than 500 years’ worth of YouTube videos are watched daily on Facebook.

• More than 700 YouTube videos are shared on Twitter every minute.

Video sharing is a huge part of social media, and social media is a huge part of our lives. Get your product or service message out there in a fun and shareable way.

5.Video is mobile- 

• Online videos now accounts for 50% of all mobile traffic and 69%of traffic on certain networks.
• More than 85% of marketers have reported that they plan to increase their mobile advertising budgets in the near future. 
• 30-seconds mobile video ads have an 88.3% completion rate.

6.Video entertains, educates, and inspires.- 

• More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. (MarketingCharts.com)
• Video is a great storyteller and keeps consumers glued to your site.
• The term “moving pictures” has a dual meaning. Video is way better at moving viewers to laugh, cry, get mad, learn, and take action than photos, text, or audio.

7. Video allows for real-time feedback and interaction.- People love to comment on videos, and that’s where you can learn more about your consumers. Comments and response videos help you redirect your fire based on their feedback and needs.

8.Video lives forever, making it more cost-effective over time- 

Videos stay online and in Google results for a very long time and typically require an executive order to be removed. This can be both good and bad, depending on what kinds of videos you’ve made. You may consider an initial media purchase or video seeding to promote your video, but unlike TV ads that get taken down once the rent isn’t paid, video content stays online, working for you and reducing your overall per-unit spending over time.

9.Behavior analytics- You Tube and other video hosting sites provide extensive viewer data that can give you deep insight into the behavior of viewers who interact with your videos. Analytics are so accessible, and they do a great job of telling how successful your videos are. No more guesswork. 

10.Video is about selling, not just playing around- Too many “video marketing experts” are wasting clients’ time and money playing around with videos that are either so boring they don’t get shared or so vague they don’t connect viewers to the products or service and don’t sell anything. Make it clear to your boss or partners that video is a way of selling more products and services, not just entertaining for the fun of it. Video initiatives and the surrounding activities should revolve around clear objectives and calls to action, to create an environment where consumers know what they’re supposed to buy and can easily purchase it.

• Shoppers who viewed video were 174 percent more likely to purchase than viewers who did not. (Retail Touchpoints)

11. Video is one click away from the ‘buy’ button-

• 34 percent of apparel shoppers are more likely to purchase after viewing an online video ad, versus 16 percent after watching an ad on TV. (ReelSEO)

If you’re watching a TV ad, you can’t just “buy now.” You have to go somewhere else like your phone or laptop. Properly set up and executed, consumers should never be more than one click away from the opportunity to buy the product or service you are selling. You can put direct links in video descriptions, surrounding text, banners, or overlays that let viewers click directly on the video.

follow us on

instagram- https://www.instagram.com/explorewith_sumi/

for more blogs follow - https://explorewithsumi.blogspot.com/

The use of short videos by Internet marketers, either on their own web sites or distributed via sites such as YourTube, to promote their products and service