Sunday, May 27, 2018

Web Design

by Sumi Singh on May 27, 2018

Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietory software; user experience design; and search engine optimization. Website design means planning, creation and updating of websites.

Website design also involves information architecture, website structure, user interface, navigation ergonomics, website layout, colors, contrasts, fonts and imagery (photography) as well as icons design. Web design is a similar process of creation, with the intention of presenting the content on electronic web pages, which the end-users can access through the internet with the help of a web browser.

Aspects of Modern Web Designing

Modern Website design is a relative phrase. Modern Website design doesn't require or benefit from a ton of bells and whistles. The more simple and clean the better the user experience is. Every year, we see new elements and styles in website design begin to emerge. Some elements -- when incorporated thoughtfully -- help tell stories and explain your company. Other elements work to improve how content looks on a specific device.

Here are the elements of web designing

* Modified Colour use - The choice of colours depends on the purpose and clientele; it could be simple black-and-white to multi-coloured design, conveying the personality of a person or the brand of an organization, using web-safe colours. Check out huge sites like Apple, and Amazon . You won't find a rainbow of colors, just one background color (white or black) and one major accent color (silver, yellow and blue, respectively). Simplifying the color scheme of your Site makes it easier to focus and this is why there are only minimal color combinations in modern Website designs.

* Web Safe Typography- The typography you use for your website determines the impression your visitors have about your business. When choosing the right typography for your brand name, you need one that can depict your brand image accurately. If you want a modern or young feel to your site, then sans serif may be the better choice. The use of various fonts can enhance a website design. Most web browsers can only read a select number of fonts, known as "web-safe fonts", so your designer will generally work within this widely accepted group.

* Mobile Friendly- Advancements in technology give designers the freedom to add movement and innovation, allowing for web design that is always fresh, dynamic and professional. Your customers should access your website, products, or services on their mobile devices.

* Search Engine Optimization (SEO)- There here are modern Website design elements that can greatly improve the Search Engine Optimization (SEO) of your Site. A lot of these are invisible to the naked eye, and also appear in the backend coding of your pages and posts. There are design tricks like meta tags, title tags, heading tags and other HTML code that can go a long way in helping your Site climb the ranks of Google's search engine.

* Content- Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader and to give them what they want so they will remain on the site. Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.

* Background Videos- This is another trend in modern website design that is becoming increasingly popular. Whether it’s a background image or a video, it can help tell visitors what you are about and what you offer in an attractive and thoughtful way. These elements make it easier for the user to navigate, and more often than not, conversion rates will soar through the roof with this simple and effective change.

* Calls to Action: conversion elements- converting visitors into leads and customers is also very important to modern website design and here's why: Websites are meant to connect you with the people who are interested in your content, products and services. Once this connection is made, you want to retain some sort of relationship with these visitors. Increase active user participation and involvement, by adding comment boxes and opinion polls in the design. Convert users from visitors to clients with email forms and newsletter sign-ups.